The Challenge
Quando assumi o projeto, a operação digital da distribuidora estava paralisada por uma infraestrutura obsoleta. When I took over the project, the distributor's digital operation was completely stalled. The legacy code was static, the interface outdated, and the team lacked the technical autonomy to update the homepage. Worse: the original developer had vanished. The client's demand was clear: a fast-navigation portal where any user (B2C or B2B) could quickly find the entire product mix. My decision was radical. I discarded the legacy structure and rebuilt the entire system from scratch. A exigência do cliente era direta. Eles precisavam de um portal onde qualquer usuário (do consumidor final ao comprador corporativo) encontrasse todo o mix de produtos rapidamente no Google. Minha primeira decisão foi radical: descartar a estrutura legada e reconstruir o sistema inteiro do zero.
Corporate/Catalog Page – 2018/2026
The Challenge
Quando assumi o projeto, a operação digital da distribuidora estava paralisada por uma infraestrutura obsoleta. When I took over the project, the distributor's digital operation was completely stalled. The legacy code was static, the interface outdated, and the team lacked the technical autonomy to update the homepage. Worse: the original developer had vanished. The client's demand was clear: a fast-navigation portal where any user (B2C or B2B) could quickly find the entire product mix. My decision was radical. I discarded the legacy structure and rebuilt the entire system from scratch. A exigência do cliente era direta. Eles precisavam de um portal onde qualquer usuário (do consumidor final ao comprador corporativo) encontrasse todo o mix de produtos rapidamente no Google. Minha primeira decisão foi radical: descartar a estrutura legada e reconstruir o sistema inteiro do zero.
Corporate/Catalog Page – 2018/2026
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Corporate websites, online stores, landing pages, and visual redesigns